Vacheron Constantin has appointed Louis Ferla as its new CEO, just three days after news broke of major executive shake-ups at four Richemont brands. Ferla will be taking over from outgoing CEO Juan-Carlos Torres effective April 1, when Torres assumes the position of the company’s new non-executive president.
The new man in charge (seen above right, with Torres left) is Richemont through-and-through. The Frenchman joined Richemont in 2001, as area sales manager for Alfred Dunhill in Hong Kong, and has devoted his career to the group, taking on international roles for Cartier in Taiwan, the Middle East, and China, before joining replica Vacheron Constantin in 2015. Most recently, Ferla has served as Vacheron’s managing director of sales and marketing.
In a statement provided by Vacheron Constantin, Mr. Ferla says he is honored by his new responsibility, expressing optimism for the company’s future. “This transition side by side with Juan-Carlos Torres will enable us to perpetuate the spirit of excellence that drives our Manufacture.” Mr. Torres says he is looking forward to working with Mr. Ferla. “Louis will be actively upholding and promoting the values of our Maison, that we have been defending for almost three centuries.”
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